- Your users have identifiable needs.
- You will receive revenue if you can deliver value to them.
- You can express their need as a set of criteria to be satisfied
- These criteria's can be measured
- You promise to identify what they want and build them a solution quickly.
Your goal is to have a smooth and continuous flow through a process, with a scope of the demand you can address and the supply you can deliver that will continues to grow and accelerating.
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